The more targeted and relevant your marketing campaigns, the more people will engage and respond and the more revenue you will drive. B2B marketing typically targets a certain profile of the company – often classified by attributes such as size, industry, location, and installed base.
Identifying which companies to pursue is an important first step, but it falls short of isolating who within each business is most likely to take an interest in your offer.
This is where contact (person) classification is required, and for this job titles are the most important indicators of which hats people wear and of their standing on the ladder of seniority.
Job titles hold the clues about a B2B prospect's responsibility and seniority. Job Function is the departmental area (IT, HR, Finance, Procurement, etc.) to which a person is assigned, while Job Level indicates a person's seniority. CEO, CXO, VP, and Project Leader are familiar examples of job levels.
